意识形态场域下的高校网络文化建构

The Construction of Web Culture in Colleges and Universities within Ideological Domain

严峻的意识形态挑战要求高校网络文化建设增强主流意识形态的吸引力和凝聚力,确立主流意识形态的主导地位。意识形态场域下的高校网络文化建设应该坚持社会责任原则、学校发展原则、学生成长原则和文化陶冶原则,通过思想性、艺术性、队伍性和技术性路径为高校网络文化发展提供方向引领、繁荣保证、人才支撑和技术保障。

Severe ideological challenges demand colleges and universities to enhance the attraction and cohesion of the mainstream ideology,and to establish its dominant position in the construction of web culture.Besides,the construction of web culture should follow such principles as social responsibility,school development,student growth and cultural cultivation.Meanwhile,it should be provided with directional guidance,prosperous assurance,personnel support and technical guarantee by ideological,artistic,team working and technical approaches.