互联网消费者行为的无差异曲线研究

A Study on Internet Consumer Behavior Based on Indifference Curve

互联网的高速发展,带来了消费者行为的变化。文章通过对研究现状的分析,对相关学术观点展开述评。从微观经济学关于无差异曲线的假定前提出发,具体分析边际替代率递减与边际效用递减的关系、特殊的互联网消费者无差异曲线等,探讨互联网消费者行为与微观经济学理论的吻合程度。

With the rapid development of internet economy,the internet consumer behavior is changing.The paper gave the literature review on relevant academic viewpoints by analyzing the current situation.Starting from the presupposition of indifference curve in microeconomics,the paper analyzed the relationship between diminishing marginal substitution and diminishing marginal utility,the indifference curve of special internet consumers,etc.,and also explored the match condition of internet consumer behavior and microeconomic theory.