品牌服装广告的现状及发展策略研究

Research on Current Situation and Development Strategy of Advertisements for Brand Clothing

服装广告是服装企业为宣传自己的品牌、服装产品、营销方式等而进行的一系列的宣传性活动,广告在服装品牌的创建与发展中发挥了重要的传播作用。本文详细分析了我国品牌服装广告的现状,并从媒体组合、公共关系和终端展示三个方面对服装广告的发展策略进行了论述,希望给中国的服装企业提供参考。

Advertisements for clothing are a series of publicity campaigns made by clothing enterprises to publicize their own brands,clothing products and marketing modes.Advertisements play an important role in dissemination of clothing brand during its creation and development.This paper conducted detailed analysis on current situation of advertisements for brand clothing in China.Also,it made statement on development strategy of advertisements for clothing from media combination,public relations and terminal exhibition.It is hoped that this paper could be a reference for clothing enterprises in China.