工作过程导向的《外贸客户开发与维护》课程开发探索与实践

Exploration and practice of work process-oriented "foreign trade development and maintenance of customers" curriculum development

本文以《外贸客户开发与维护》课程为例,通过分析外贸客户开发与维护这个典型工作任务,研究开发外贸客户开发与维护课程的学习情境框架、教学内容和行动导向的教学方式。

This paper takes＂foreign trade development and maintenance of customers＂ curriculum as an example,through the analysis of foreign trade development and maintenance of the typical customer tasks,study development of foreign trade development and maintenance of client learning environment curriculum framework,teaching content and teaching methods of action-oriented.