走内涵式发展道路创品牌化高职院校

Taking the Path of Intensive Development, Building Brand Higher Vocational College

高等职业教育是高等教育的重要组成部分，在高等教育国际化的今天，高等职业教育面临严峻挑战。高职院校要在内涵发展新阶段求生存和发展，品牌化建设是最佳的选择，也是高职院校在完成规模扩张的条件下实现可持续发展的保证。

Higher vocational education is an important part of higher education,？ With the internationalization of higher education, the higher vocational education is facing severe challenges, Higher education colleges face the challenges of living and developing under the conditions of expansion of the scale and the new phase of content development. Brand building of higher vocational college is the best choice, but also the guarantee to achieve sustainable development. This paper describes the feasibility of higher vocational colleges and the necessity for brand building, proposed the way to construct the brad of higher vocational colleges.