视知觉规律在平面广告设计中的应用

Superficial Analysis Application of Principle of Visual Perception to Design of Print Advertisement

优秀的平面广告可以激发人们积极主动深入和细致地观察并长久记忆广告信息。只有充分利用视知觉的特点,明确其规律在平面广告设计中的表现与作用,才能设计出高质量的平面广告。

Best print advertisement can motivate people to actively take the initiative to in-depth and meticulous observation and long-term memory advertisement information. Only full advantage of the characteristics of visual perception, specifically the law of the graphic design of the expression and function in order to design high-quality print ads.