从少林寺下属机构的发展看民族传统体育的市场化经营

A study regarding the market-oriented management of traditional physical culture from the perspective of the development of Subsidiaries attached to the Shaolin Temple

采用实地考察、问卷调研、文献查阅等研究方法,对少林寺及下属机构的发展进行研究,分析少林寺下属机构在市场化过程中的创造性努力及取得的一系列成果;用客观的视角关注中华民族传统体育及文化的存在和发展问题,借鉴少林寺市场化的发展模式,提出民族传统体育市场化运营的建议和存在的问题。

The thesis studies the development of Shaolin Temple as well as its subordinate bodies, and analyzes the creative efforts made by its subordinate bodies in the process of the market-oriented transition as well as a series of achievements by adopting several researching methods including fieldwork, the questionnaire survey, literature search.The thesis also concerns the existence and development of the Chinese traditional physical culture from an objective perspective. Referring to its market-oriented mode of development, the thesis points out the problems that emerge during the course of the market-oriented operation of the Chinese traditional physical culture, with some appropriate proposals in the following part of the thesis.