后奥运时期我国体育创意产业的发展现状研究

Research on the Development of Sports Creative Industries During the Post-Olympic Era

运用文献资料法、逻辑分析法和专家访谈法,初步解读我国体育创意产业的基本内涵,概述我国体育创意产业的发展状况,着重分析我国体育创意产业的发展瓶颈,并提出相应的研究对策:注重体育创意产业内部结构升级,创造投资发展的合理产业布局;打破竞技体育和全民健身体育创意发展的不平衡;多渠道筹集社会资本,增强体育创意产业自身资本市场的自给能力;加强我国体育创意产业发展的系列制度建设,构建和完善制度保障体系。

With the methods of literature,logic analysis and expert interviews,it discusses the concept of sports of creative industries and represents an overview of China＇s sports of creative industries.Focusing on the analysis of investment bottlenecks of China＇s sports of creative industries,it provides reasonable countermeasures：focus on upgrading the internal structure;create investment development of reasonable industry layout;break through the unbalanced development of athletic sports and fitness sports;collecting multi-channel social capital;enhance itself self-sufficiency ability in the capital market;strengthening the system construction of our sports creative industries;construct and perfect the system of institution security.