浅谈电视节目主持人的现场意识

Brief Discussion of On-the-spot Consciousness for TV Program Anchors

主持人公众形象与节目风格相统一的节目形象定位是电视节目主持人现场意识的表现形式。这种表现形式的特点是具有个性化特色的主持风格,机智的现场应变语言以及高超的现场采访能力等。主持人需要通过提高自身的知识结构、社会阅历、专业素养、心理素质、应变能力等来增强主持人的现场意识,从而提高主持人的业务素质,使其更符合节目形象定位,满足受众期待。

The combination of public image and the program style should be regarded as the expression of on-the-spot consciousness for anchors,and the expression lies in the individual anchoring style,quick spontaneity,and high interview capacity.The on-the-spot consciousness of anchors should be cultivated by improving their knowledge,social experience,professional skills,psychological state and spontaneity so as to raise their professional quality to a higher level.