审计师声誉、国有控股与投资者信任

Auditor's Reputation,State Holding and Investor Confidence

随着海外扩张战略的实施,本土事务所是否获得具有国际影响力的客户及如何维护客户关系已成为理论界与实务界共同关注的焦点。为了研究此问题,从客户与投资者对本土事务所是否认可出发,以具有较高国际竞争力的国有控股上市公司作为研究样本,及"四大"和排名前十大的会计师事务所来衡量审计师声誉。研究结果发现国有控股比例高的公司更青睐"四大",但在本土事务所中,他们更倾向于聘请本土十大;在投资者信任的检验中,发现投资者更信任"四大",同时投资者信任在本土事务所间不存在显著差异。

With the implementation of the oversea expansion strategy, the chance of local accounting firms to get customers with international influence and the way to maintain the relationship have become the focus of both the theoretical and practical field. To study this issue, starting from customers＇ and investors＇ acceptance to local firms, taking state-owned holding companies with high international competitiveness as samples, this paper assesses auditor＇s reputation through the ＂Big 4＂ and the ＂Local 10＂ accounting firms. It＇s found that the companies with higher proportion of state-owned holding prefer the ＂Big 4＂, and they tend to employ ＂Local 10＂ in the local options. In the study of investors＇ confidence test, it＇s also found that investors trust the ＂Big 4＂, while there is no significant difference in investors＇ confidence in local accounting firms.