移动游戏使用意愿问题的研究综述

Literature Review on the Behavioral Intention of Mobile Games

在分析整理国内外移动游戏使用意愿问题相关文献的基础上,对相关研究所采用的理论模型、移动游戏使用意愿的主要影响因素、数据收集和分析处理的方法进行了总结和归纳,并为今后移动游戏使用意愿问题的研究提供了探索方向。

Based on the analysis and the relative literatures on Behavioral Intention of mobile games,the paper generalizes the theoretical models adopted by the relative research,main factors affecting behavioral intention of mobile games,their data gathering methods,data processing methods,and analysis methods.Moreover,it points out the directions of the future study on behavioral intention of mobile games.