市、县级广电网络应对三网融合的对策分析

An Analysis of Counter-measures to City-county Level Broadcast & Television Network into Fusion of "Three-nets"

三网融合的大幕已经拉开,广电网络在还没有形成统一的市场主体和统一的经营主体,还没有做好思想准备的情况下仓促应战,投入市场竞争。面对三网融合带来的机遇与挑战,市县级广电网络公司应认真组织完成好试点;做好人才的培训开发储备;尽快完成网络整合;加快网络双向化改造;改善服务适应竞争;创新服务业态,开拓服务新领域,做强电视产业;加强对新业务市场开发的研究;加强与直播卫星公司的合作;加强与通信企业的合作与沟通。只有这样,才能从容面对三网融合。

The author of this paper has discussed some countermeasures for the broadcast and television network at city-county level to be integrated into the so called fusion of the ＂three nets＂,which refer to the integration of the network of telecommunications,broadcast television,and the Internet.