英汉商标名翻译的文化非对称性浅析

On Cultural Asymmetricality of English-Chinese Translation of Trademark

商标名称与我们的生活密不可分,在全球贸易量激增的今天,商品流通的迅猛发展已成定势。商标名是经济活动的必备因素和基点,它的成败能直接决定产品的销量。通过分析英汉商标名翻译中的文化非对称性以使商标名更加贴切和合理。

The author of this paper has discussed the cultural asymmetricality in the translation of trademark between English and Chinese language for a further proper and reasonable translation.