汉字的品牌联想意义在品牌名称音译软件中的应用

Development of English Chinese Brand Name Transliteration Software Based on Chinese Characters' Brand Name Suggestiveness

汉字的品牌联想意义指汉字在构成品牌名称后,其字义能使人联想到该品牌产品的某种属性,从而有利于品牌名称的记忆性。文章阐述了汉字的品牌联想意义的已有研究成果和本文在此基础上进行的研究,以及基于这些研究结果开发"英译中品牌名称音译软件"以实现将英文品牌名称(以及其他拼音文字的品牌名称)音译成具有联想意义的汉语品牌名称功能的过程。。

The brand name suggestiveness of Chinese characters means that the meanings of Chinese characters convey relevant benefit information in a particular product context,which leads to higher brand name memorability.This paper elaborates on previous researches and the research carried out by the author on the brand name suggestiveness of Chinese characters,and the procedures to develop brand name transliteration software.This software can transliterate English（and other alphabetic languages＇） brand names into suggestive Chinese brand names.