摘要
1988-1997年度竞技体育的电视传播所播散出的文化能量实现了对前期文化的超越,但在独立性影响力上却弱于前期。这一时期竞技体育的传播学价值体现在对通俗文化的革新和改造方面。通俗文化有极强的生理性内涵,中国的西部武侠片起源于寻根文化,西部电影用更为野蛮的原始主义击败已经孱弱化的都市文化,而竞技体育则以其绝对野蛮力象征的文化秉性,重新覆盖了西部电影的光彩,其观赏性直接逼近动物形态学。国人奥林匹克情结的需求和满足,已将中国人心中的百年隐患递进成了中国文化的历史性错位。世纪之交的竞技体育对电视世界以及整体的影像世界的诠释权的开拓将呈长期而持久之态,竞技体育传播权力的扩张还将延续到新世纪。
Chinese competitive sports culture on TV from 1988-1997 transcend the prophase culture but not equaled to that in the aspect of independence.This period of competitive sports communication value reflected in the popular culture of innovation and transformation.Popular culture had the strong physiological nature and the Chinese knight movies originated in the resource-rich western culture and the western movies has beaten the metropolis culture with more barbarous primitivism as the athletic sports has defeated western movies with its absolute brutal force and its ecology connotation.The Chinese Olympic complex has fulfilled Chinese people＇s heart and the competition between the athletic sports on TV and the overall image world would continue long time and the expansion of power in the competitive sports will continue into the new century.
出处
《体育与科学》
CSSCI
北大核心
2011年第2期50-54,59,共6页
Sports & Science
关键词
竞技体育
影像权威
暴力文化
生态关怀
competitive sports
image authority
Culture of violence
Ecological care
