摘要
家用纺织品产品功能正由过去的"经济实用型"向"功能性、装饰性、保健性"方面转化,呈现出系列化、配套化的发展趋势,介绍了对功能性家用纺织品进行的市场调研,叙述了功能性丙纶纤维被褥的开发过程和营销策略,认为应诱导需求,树立产品的信誉。
The product functions of home textiles now are transferring to functionality, decorative and health from economical and practical type in the past, and the development trend of serialization and complement appeared. Marketing research on functional home textiles is introduced, and the development process and marketing strategy of functional beddings with polypropylene fiber. The need of customers should be induced and the reputation of products should be erected.
出处
《上海纺织科技》
北大核心
2011年第3期12-13,34,共3页
Shanghai Textile Science & Technology
关键词
装饰织物
设计
营销
功能
家用纺织品
upholstery textiles
design
marketing
function
home textiles
