摘要
随着互联网的高速发展,用户借助于大力发展的新的视频点播技术(流直播),实现了在网络上的"即点即播",网络视频广告契合时代新营销的发展趋势,以其内容的极大丰富性、广告主与用户的便捷交互性及投放精确性等优点成为当下广告市场的一支强劲生力军,但是网络视频广告毕竟是新兴力量,其接受的有效性还有待进一步的探讨。
With the rapid development of the internet,users made ＂video-on-demand＂ come true with the help of the new VOD（FastVOD） technology.The network video advertisements are following the new trends of marketing in this era and has become a fresh troop which has exert great influence on advertisement market with its obvious specialty,say,plentiful content,convenient communication between advertisers and users and accurate introduction,however,the net video advertisement are newcomers in this market,its effectiveness is still waiting for further discussion.
出处
《云梦学刊》
2011年第2期146-148,共3页
Journal of Yunmeng
基金
湖南省社会科学基金项目:网络视频对传统影像传播的影响研究(09Ybb277)
关键词
网络视频
广告
接受美学
互动
network video
advertisement
reception aesthetics
interaction
