传统广播媒体的移动互联网应用分析和策略——“车主宝典”技术和模式创新分析

Analysis and Strategy of Mobile Internet Applications of Traditional Radio Media

在三网融合和媒体融合的趋势下,传统的广播媒体利用品牌频率和品牌栏目的资源,建立移动互联网网络经营平台,创新发展经营受众,逐步整合产业链并进入网络媒体和电子商务领域,广播媒体内容和新业务在新媒体领域得到不断创新和拓展。

With accelerated convergence of network and media,various media forms,convergent business and channel of information continually appear,and audiences tend to get and process information actively and interactively.Shenzhen Car Owner Bible effectively uses technology platforms and service models of radio,network and mobile phone,builds network media convergence platform with original program,various information and service business,and enriches radio composition to generate new distribution form,new arriving form and new cooperation form.In this way,audiences become into users to extend industry chain and to expand market space.In the few months after the roll-out,more than three hundred thousand users have been registered and tens of thousands of people are online every day.This paper introduces and analyzes way of traditional radio media to access operation of new media and to extend program and market space using new media platform.