试论“三年大变样”期间石家庄城市品牌塑造路径

Brands and economy of Shijiazhuang in relation to the three-year-change program

打造品牌,成为当前城市发展的一种追求。石家庄市正在实施"三年大变样"发展战略,在加快城市发展过程中,尤其需注重城市品牌塑造。首先,应根据石家庄区域历史、经济和文化特征进行合理定位;其次,积极进行对外宣传;还应突出市民在城市建设中的主体地位。

Peculiar brands serve as a fashion for city development.The three-year-change program of Shijiazhuang helps with urbanization.The author of the paper argues for the significance of the regional,economic and cultural features in the process of development.