摘要
分析了钢铁行业所面临的问题和挑战,阐述了在钢铁行业进行品牌建设的必要性和重要意义,提出了在钢铁行业进行品牌建设的实施措施。
This paper analyzes the problems and challenges faced by the steel industry,expounds the necessity and important significance of carrying out the brand construction in steel industry,and puts forward some measures for implementing the brand construction in steel industry.
出处
《科技情报开发与经济》
2011年第3期194-195,共2页
Sci-Tech Information Development & Economy
关键词
钢铁行业
品牌建设
实施措施
steel industry
brand construction
implementing measure