论设计图像的通用性、多元化与美学价值的嬗变

On the Evolution of Generality,Diversification and Aesthetic Value of Designed Images

设计图像作为传达人造物品内在含义和使用方法的符号,其重要性是不言而喻的。从通用性和识别性来考虑,消费社会设计的图像系统中程式化是必然趋势。而自20世纪60年代以来,设计家开始关注并探讨以使用本国或者本区域特有的图像来丰富设计作品的内涵,从而促成了多元化图像世界的出现。无疑,这些由设计图像的嬗变所带来的美学价值的改观,是需要用新的美学评判标准来描述和阐释的。

the designing images, the important symbols of delivering the intrinsic meaning and using methods of the artifacts, are of great self evident significance. Inevitably, under the consideration of generality and identifications, there is a tendency that the designing image system will be stylized in the consumer society. Since the 1960s, designers have begun to focus on and probe into the enriching of the designed works＇ intension using the specific domestic or local images, which leads to the appearance of the multi image world. Undoubtedly, it is of necessity to describe and interpret these changes in aesthetic value caused by the changeability of the designing images with a new aesthetic measurement.