论图书馆品牌创建策略的选择——以宁夏图书馆品牌创建策略选择为例

Discussion on the Selection of Library's Brand Building Strategy——TakingtheSelectionofNingxiaLibrary's Brand Building Strategy as an Example

品牌经营是图书馆发展的必然要求。阐述了图书馆创建品牌的现实意义,以宁夏图书馆创建品牌为例,论述了创建品牌应遵循的原则,以及品牌创建策略的路径选择。

The brand operation is an inevitable demand of library＇s development.This paper expounds the realistic significance of library＇s brand building,and taking Ningxia Library＇s brand building as an example,discusses the principles that must be followed in brand building and the path selection of brand building strategy.