苹果手机的消费心理及原因分析

Apple Mobile Phone and Consumer Psychology Analysis

在手机市场如此饱和的情况下,苹果公司推出的iphone价格并不低,却在极短的时间内获得了极高的销售量,针对这一现象,本文基于消费心理学相关的基本理论,结合国内消费者的实际情况,分析苹果手机消费者的消费心理及其形成原因,并提出了相关的建议,期望能在深入理解苹果手机消费群体心理的基础上,更好的利用这类心理力量服务于中国企业。

Even when the mobile phone market is saturated, Apple has launched mobile phone price is not low, but it still obtained a high sales volume in a very short time. For this phenomenon, based on the basictheory of consumer psychology, this paper analyzed the psychology of Apple mobile phone consumers and the cause of formation according to the actual situation of domestic consumers, proposed related suggestions, and expected to make better use of this kind of psychological forces to serve Chinese corporations on the basis of thorough understanding of Apple mobile phone con- sumer groups’ psychology.