中美六家科技类博物馆网站科学传播内容分析

A Content Analysis of Science Communication on Websites of 6 Science and Technology Museums in China and America

对中美六家科技类博物馆网站进行了内容分析,将科技类博物馆网站科学传播内容划分为科学事实、科学研究过程、科学理论、科学工作心得及科学研究的社会意义等五个方面。中美科技类博物馆网站在内容的丰富程度、与实体场馆相关性侧重及对科学内涵的展现上具有一定差异。美国科技类博物馆网站科学传播内容的设计对我国科技类博物馆网站内容的利用和完善有一定借鉴意义。

This paper has analyzed five issues of science communication in terms of scientific facts, process of scientific research, scientific theory, experience of scientific research and social significance of scientific research through a content analysis of websites of six science and technology museums in the United States and China. Firstly, there are fewer articles on Chinese websites than those on websites in the United States, secondly, Chinese websites focus on museum exhibitions while those of U.S. stress on other knowledge, and there are also different features of science on websites. All these are meaningful to the exploitation of science communication content on websites of science museums in our country.