摘要
改革开放以来,随着我国国民经济持续发展,城乡居民收入不断增长,居民消费水平也迅速提高,其消费决策行为也引起了广泛的关注。本文基于群决策理论,针对其中城镇居民家庭的消费行为及消费决策进行研究,设计城镇居民消费决策模型,选择通信消费进行验证,以探索城镇居民家庭消费决策机制的内在规律。
The thesis focused on researching the consuming behavior and decision based on the Group Decision - mak- ing theory, designed the consumption decision model of city residents, and choosed the telecommunication products as em- pirical case in order to explore the mechanism of the consumption decision of city residents family
出处
《经济与管理研究》
CSSCI
北大核心
2011年第4期38-42,共5页
Research on Economics and Management
关键词
群决策
城镇居民
家庭消费决策
Group Decision - making
Consumption Decision Mechanism
City Residents Family
