韩国三星的知识产权战略及对我国企业的启示

Inspiration of SAMSUNG's IP Strategy upon Our Enterprises

韩国三星通过实施有效的知识产权战略、人才战略,迅速成长为拥有世界一流品牌的世界500强的跨国公司。我国企业应学习和借鉴韩国三星的宝贵经验:特别关注技术竞争情报,善于利用专利文献;资本换专利技术,专利合作共赢,做任何事情都锲而不舍追求掌握自己的知识产权;技术专利化,专利快速产业化,专利标准化;持续的国际化品牌战略。我国企业应对专利文献等技术情报深度挖掘,通过合资、购买、合作、专利授权等方式增加专利技术引进,并消化再创新,重视知识产权的保护和运用,实施专利产业化、专利标准化战略,开展以市场为导向的产品设计创新等持续的国际化品牌建设,并对设计创新成果及时申请专利、版权,实现品牌与技术创新的良性互动。

Korea＇s SAMSUNG is catapulted into world top 500 companies,with its effective intellectual property strategy and talent strategy.Our enterprises should draw experience from its success,such as focusing on intelligence of technical competition to make full use of patent document,purchasing patent by capitals to realize cooperation and acquire its own intellectual property through persistent pursuit,extending patented technology,industrializing these technologies and then making them become standardization,so as to conduct its world-brand strategy.We should study and grasp more technological information of these patent documents,increase the introduction of patented technology by cooperation,purchase,shared investment and patent licensing,etc.In addition,we ought to protect and use these technologies,apply patent industrialization and standardization,build continuously market-oriented world brands featuring product design innovation.Meanwhile,design products and creative achievements must be promptly applied for patents and copyrights in order to realize a sound interaction between brand and technological innovation.