会展业和旅游业合作动因——基于战略联盟视角的分析

On the Cooperative Motive between MICE and Tourism Industry——Based on the Analysis from the Perspective of Strategic Alliance

文章从构建会展业和旅游业战略联盟视角分析其合作的动因,采用定量研究方法对合约式联盟和股权联盟动因、处于不同产业链位置的联盟动因、不同类别组织间的联盟动因的差异性进行了分析。

The paper gives a brief analysis of the cooperative motive between MICE and tourism industry from the perspective of constructing their strategic alliance by employing the quantitative study approach to analyze the different motives between contracted alliance and stocked alliance,alliance in different industrial chains and alliance in different types of organizations.