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Marketing Strategies in the Clothing Industry

Marketing Strategies in the Clothing Industry
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摘要 Chinese clothing industry has stepped into a new era when the fierce competition,the internationalization and the pluralism coexist.If the clothing enterprises want to catch the market opportunities,and stand out in the clothing industry,they should change their traditional marketing concepts and build a customers-oriented marketing strategy. Chinese clothing industry has stepped into a new era when the fierce competition, the internationalization and the pluralism coexist. If the clothing enterprises want to catch the market opportunities, and stand out in the clothing industry, they should change their traditional marketing concepts and build a customers-oriented marketing strategy.
作者 雷丽娜
机构地区 青岛大学
出处 《科技信息》 2011年第3期I0188-I0188,I0217,共2页 Science & Technology Information
关键词 CLOTHING INDUSTRY CUSTOMERS SENSE VALUE Clothing industry Customers Sense value
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参考文献2

  • 1Ravald and Gronroos,The Value Concept and Relationship Marketing [J].European Journal of Marketing, 1996,30(2) : 19-30.
  • 2Zhan Chen&alan J.Dubinsky, A conceptual model of perceived customer value in ecommerce :A preliminary investigation [J].Psychology & Marketing, 2003 (20) : 323.

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