新媒体环境下地方政府的社会控制及其角色

Local Social Control and Its Role in New Media Environment

新媒体技术的广泛应用及其构建起来的网络化世界不仅给人类生活带来欣喜和愉悦,也向传统的社会控制模式提出挑战。作为社会控制的主体之一的地方政府,必须寻找到合适的角色定位并进行相应的功能调适,从而更好地实现新媒体环境下的社会控制。

The wide application of new media technology and the networked world which build up is not only to bring joy and pleasure to human life, but also the traditional mode of social control. As one of the main social control, local government must find the right role and the corresponding function mode, to achieve better social control in new media environment.