“任务驱动”教学法在高职高专网络营销实训课中的应用

The Application of Task-driving Didactics in the Training Course of Network Marketing

网络营销是一门集知识和技能于一体、实践性很强的课程,采用"任务驱动"教学法能较好地实现课程教学目的。具体实施过程为:创设情境,合理设计和提出工作任务;执行任务,训练学生的学习和实践技能;控制任务,归纳方法;评价考核,升华学习成果。

Network marketing is a practical course which combines knowledge and skill.With the task-drived didactics,this course can be run efectively.The specific steps are： establish a circumstance with a reasonable wok obligation;improve students＇ capability in learning and practice through carrying on obligation;control the obligation and conclude methods;evaluate the task fulfillment in order to raise students＇ learning to a higher level.