摘要
通过对湘中旅游资源的分析,湘中旅游形象定位的最终表述主题口号为"神奇娄邵·神秘湘中"。主要通过塑造湘中关键性景点梅山龙宫的旅游形象来塑造湘中整体的旅游形象。传播湘中旅游形象要根据湘中主要的旅游开发项目及目标市场的特点采取相应的策略。
On the basis of analyzing Central Hunan Province's tourism resources,"magical Loudi and Shaoyang and mystical Central Hunan Province"is the theme image slogan.The overall image of central Hunan Province' s tourism is established through constructing Meishan Cave' s tourism image.The appropriate strategies are used to spread the image of central Hunan Province' s tourism according to the major projects of tourism development and the characteristics of the target markets.
关键词
湘中旅游
旅游主题形象
形象定位
形象塑造
形象传播
Central Hunan Province's tourism
tourism theme image image location
image construction
image spread