浅析我国女性旅游市场的开发策略

On the Developing Countermeasure of Female Tourism Market in Our Country

随着社会的进步和经济的发展,女性的生活方式和消费观念逐渐改变,我国女性旅游快速发展,女性旅游市场已成为旅游业的新宠。本文分析了开发女性旅游市场的可行性,提出了有针对性的女性旅游市场开发策略。

With the progress of society and the development of economy,female＇s living way and consuming idea have been changing gradually,female＇s tourism is developing rapidly,so the female tourism market appears the most popular in tourism industry.This paper analyses the feasibility to develop the female tourism market and the relevant countermeasures have been put forward.