内聚合力外树形象——高职院校宣传思想工作浅论

Strengthening Joint Efforts Inside and Building Healthy Image Outside --On Propaganda Ideological work in Higher Vocational Colleges

宣传思想工作是党和国家工作的重要组成部分。本文分析了高职院校宣传思想工作面临的形势与任务，提出要围绕学校中心工作，发挥内聚合力、外树形象的作用，要把握机遇，树立宣传思想工作的新品牌；精心谋划，打造宣传思想工作的新平台；乘势而上，以改革创新精神开创宣传思想工作的新局面，为学校的改革与发展提供坚强的思想保证和强大的舆论支持。

Propaganda ideological work is an important component of the work of the party and the nation. This paper has analyzed the task and situation facing the propaganda ideological work in higher vocational colleges, proposed to center around the school work, and play the role of inside joint efforts and outside image building. It is necessary to grasp the opportunity to establish a new brand of propaganda ideological work, through care- ful planning, to build a new platform for the propaganda ideological work, and with the spirit of reform and in- novation, to create a new situation, providing a strong public opinion support for school reform and development.