电子商务再造企业文化

On Rebuilding of the Enterprise Culture in Electronic Commerce

企业文化是社会文化与组织管理实践相融合的产物，在管理实践中发挥了巨大的作用。随着电子商务的迅速发展．它给经济、社会以及人们的行为方式和观念带来了一场深刻的变革。本文首先介绍了企业文化对企业的贡献。然后，说明了企业文化再造与变革的必要性，最后，提出了电子商务时代我国企业文化再造与变革的策略。

The enterprise culture is a combination of the social culture and the organization management practice, and it plays an important role in the management practice. But with the rapid development of electronic commerce, it brings about a large revolution to the economy, society, people＇s behavior patterns and perceptions. This article firstly discussed the contributions of the enterprise culture to the enterprise, and then explained the necessity of rebuilding and innovation of the enterprise culture, and finally, it put forwards the strategies of enterprise culture rebuilding and innovation.