高职市场营销学课程双语教学模式探究

On the Bilingual Teaching Model for Marketing Course in Higher Vocational Education

随着经济全球化程度的日益提高，我国对高素质的营销人才的迫切需求加大，这对高职人才培养质量提出了更高的要求。为适应这一发展趋势，高职院校正在积极探索引入双语教学这一新的教学模式．本文对高职市场营销学课程双语教学的目标定位与模式选择进行了探讨，并对双语教学改革今后的发展方向提出了些许思考。

With the growth of globalization, the demand on the qualified marketing talents is increasing. To adapt to the new trend, higher vocational colleges make active attempts to take bilingual teaching as the new teaching model. The paper discusses the position and teaching model of the bilingual teaching to the marketing course for the higher vocational education and presents some suggestions to the future-bilingual teaching reform.