浙东“唐诗之路”剡溪山水文化旅游开发探析

Analysis on the Development of the Sanxi Landscape Cultural Tourism of the ＂Road of Tang Dynasty Poetry＂ Located in Eastern Zhejiang

剡溪山水文化是“唐诗之路”上一颗耀眼的明珠。与其他旅游资源不同的是，“唐诗之路”是文化之路，它对于人文研究、人文旅游有着十分重要的现实意义，开发、利用“唐诗之路”剡溪山水文化资源极有现实性，让“唐诗之路”尽快从学术研究层面转化为实实在在的旅游产品，开发出：文化生态、修学、科考、宗教、节庆等剡溪山水文化旅游产品，增强剡溪山水文化旅游产品对旅游者的吸引力和感染力，使国内外游客更真切地领略这条古代诗词旅游热线的魅力。

Sanxi landscape culture is a shining pearl of the ＂ Road of Tang Dynasty Poetry＂. Different with other tourism resources, the ＂ Road of Tang Dynasty Poetry＂ is a road of culture, which has great practical significance to humanistic study and humanistic travelling. Exploring and putting the Sanxi landscape cultural resources into use is of great actuality, which can transform the academic study of the ＂ Road of Tang Dynasty Poetry＂ into a real tourism product, and produce a series of tourism products including cultural ecology, lecture tour, scientific investigation, religion, and traditional festivals, and all these can make the tourism products of Sanxi tourism culture more attractive and interesting to the tourists, and make the tourists from home and abroad more appreciate the attractive glamour of the tourism hot line of ancient poetries.