基于工作过程和职业能力目标的教学模式研究——以市场营销专业“三．三．三”教学模式构建为例

On the Teaching Model Based on the Working Process and Professional Competence Improvement Purposes ~ A Case Study on ＂Three -Three -Three＂ Teaching Pattern of the Marketing Majors

围绕高素质高技能人才培养目标，在继承和完善原“平台＋模块”课程结构体系、“三个课堂联动”的实践教学体系的基础上，开发和建立“基于工作过程和职业能力目标”的课程内容体系，经过设计三大课程体系，通过三个课堂联动，达到三个目标的“三．三．三”教学模式来提高学生的综合职业能力，以适应社会对市场营销人才的需求。

Focusing on the high -quality and highskilled personnel training objectives, and inheriting as well as improving the original ＂ Platform ＋ Module＂ course structure system and the ＂Three Classroom Interaction practical teaching system, a ＂ based - on - working - process - and - professional - competence＂ course content system has been developed and established, by designing three courses system, and through three classroom interaction to achieve the three objectives of the ＂Three - Three - Three＂ teaching model, and to improve the students＂ integrated professional competence in order to adapt to the social demands of the marketing professionals.