核与辐射安全的危机公关及对策

Public-relation and Countermeasure in Crisis in the Area of Nuclear and Radiation Safety

我们生活在一个危机四伏的年代,信息的透明化与经济的全球化,更使危机突显,而应对危机的重要措施之一便是危机公关。这已经被实践证实为有效的一种手段,是公关宣传和应急预案所不能替代的、相辅相成的重要组成部分。危机公关是一个新的领域,需要人们解放思想,适应时代的发展趋势。危机公关是一门新的学科领域,技巧性很强,因而也需要人们在建立危机公关机制时采用新的观念和措施。本文中笔者试图阐述核与辐射安全管理中运用危机公关应对危机。

We are living in the world filling crises, with information transparency and economy globalization. The public-relation is one of important measures against those crises, whose achievements have been proved in our past practices. The countermeasure is a complementarity with propaganda and crises preparation for crises. It is a new field, needing new ideas and technology to fit developing situations, and new conceptions and countermeasures to set it up. In the article, the author is trying to explain why to apply the measure to answer crises in the nuclear and radiation safety management.