3G时代通信网络服务市场的竞争

Market Competition of Communications Network Services in the 3G Era

网络效应对于3G通信网络服务的采用具有显著的影响。本文应用网络效应的基本原理,针对当前的3G通信网络服务市场的竞争现状,从网络效应的视角指出了当前的竞争所存在的问题,最后指出了网络运营商在今后的3G通信网络服务的竞争中应该设法解决网络效应所带来的协调失灵、过度惰性以及多宿等影响。

Network effects have a significant effect on the adoption of 3G communications network services. This article introduces the principle of network effects theory, points out current issues existing in the market competition of communications network services from the perspective of network effects, and finally suggests that network operators should grapple with the problems caused by network effects such as coordination failure, excess inertia and multi-homing.