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网络购物商品价格离散成因与定价模式研究 被引量:3

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摘要 价格离散是网上市场的必然现象。由于渠道差异、信息不对称、在线商品感知价值以及信息披露等因素的存在,使得在线商品的价格差异存在正负两方面的影响,网上零售商可以通过选择合理的定价模式以利用价格离散的积极作用来提高消费者信任度。
出处 《价格理论与实践》 CSSCI 北大核心 2011年第3期72-73,共2页 Price:Theory & Practice
基金 重庆市哲学与社会科学规划项目基金(2008-XW02)
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  • 1何其帼,林梅华.网上购物行为影响因素实证研究[J].经济管理,2006,32(10):44-49. 被引量:34
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