让小组头脑风暴变得更有效

Making Group Brainstorming More Effective:Recommendations From an Associative Memory Perspective

从许多关于小组头脑风暴的文献中发现这样一个事实,即小组头脑风暴比个人头脑风暴更无效。尽管如此,一个认知的观点认为,小组头脑风暴可能成为形成创造性观点的一种有效技术。计算机模拟联想式记忆模型的实验表明,小组头脑风暴具有产生个人单独头脑风暴时所不能产生的观点的潜力。增强小组头脑风暴的有效途径:通过默写、计算机进行头脑风暴;个人头脑风暴和小组头脑风暴交替进行;让具有不同类型知识和技能的个体来交换意见。

Much literature on group brainstorming has found it to be less effective than individual brainstorming.However,a cognitive perspective suggests that group brain-storming could be an effective technique for generating creative ideas.Computer simulations of an associative memory model of idea generation in groups suggest that groups that groups have the potential to general generate ideas that individuals brainstorming alone are less likely to generate.Exchanging ideas by means of writing or computers,alternating solitary and group brainstorming,and using heterogeneous groups appear to be useful approaches for enhancing group brainstorming.