以绿色打造城市会展品牌——以杭州为例

Building city exhibition brand by green——taking Hangzhou as example

在会展经济发展过程中,会展经济与自然环境系统之间相互影响、相互制约。然而在环境问题日益严重的今天,保持生态平衡条件下的会展经济平衡,实现会展经济与会展环境的协调发展则显得尤为重要。文章通过对杭州城市会展定位把握,剖析以绿色打造杭州城市会展品牌,凸显城市特点,走可持续发展的城市会展之路。

During the process of tile development of exhibition economy,there has always been an interaction and a restriction between exhibition economy and natural enviromnent.However, on today when environment problems is increasingly serious,it is particularly important to keep the exhibition economy balance under the condition of ecological balance and realize the coordinated development between exhibition economy and exhibition environment.Through the positioning and grasp of the city exhibition in Hangzhou,this paper analyzes that building city exhibition brand by green,highlights the urban characteristics,and takes the sustainable deyelopment road of city exhibition.