黑龙江省开展体育旅游的SWOT分析及开发对策研究

SWOT Analysis of Sports Tourism in Heilongjiang Province and Development Strategies

体育旅游逐步成为现代旅游业的一个新亮点以及国民经济发展的新增长点。通过运用SWOT分析法对黑龙江省体育旅游业的优势、劣势以及当前面临的机遇和挑战进行全面系统的分析,并根据黑龙江省体育旅游业所处的境况提出相应的对策建议。旨在通过研究拓宽思路,加快黑龙江省体育旅游发展的速度,为黑龙江体育旅游的合理规划提供决策依据。

Sports tourism has gradually become a new bright spot of modern tourism,and a new growth point of national economic development.In this paper,by the SWOT analysis of the advantages of sports tourism in Heilongjiang Province,weaknesses,opportunities and challenges are comprehensively and systematically analysed in Heilongjiang Province,according to the situation in which the corresponding countermeasures and suggestions were put forward.The research aims to broaden the idea of sports tourism in Heilongjiang,and provide basis for decision making for the rational planning of sports tourism in Heilongjiang.