摘要
通过“造星”机制，打造“名嘴”品牌形象；市场运作，提升“名嘴”品牌价值；张扬个性，发挥“名嘴”品牌作用等三个方面来分析和探讨了电视节目主持人的品牌效应。
Build the ＂famous mouth＂ brand image through ＂make star＂ mechanism; Promoting the value of ＂famous mouth＂ brand; Give full play to the effect of brand through spreading individuality; This paper discusses the brand effect of TV Program Anchorperson through the above three aspects.
关键词
名嘴:电视台
品牌效应
pundits
television
the brand effect
