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顾客关系营销的实施策略 被引量:2

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摘要 开展顾客关系营销是新时代企业发展的内在要求。实施顾客关系营销必须要坚持真正的顾客导向理念,准确把握顾客的需求,通过顾客关系管理系统维系好与顾客的长期关系,培育起顾客的忠诚度。
作者 许琦
出处 《职业技术》 2011年第1期88-88,共1页 Vocational Technology
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