农业产业集群与区域品牌建设分析——以通化人参品牌建设为例

Agricultural Industrial Cluster and Regional Brand Construction based on Brand Construction of Ginseng in Tonghua

产业集群的发展与区域品牌建设之间存在着密切的联系,充分利用产业集群的地理优势,并结合相关企业的管理优势可以使地域品牌获得独特的竞争优势。文中以通化人参品牌的建设为例进行研究,深入探讨如何充分利用产业集群的发展带动区域品牌的建设,以此促进通化地区人参产品的品牌价值的提升。

There is close link between the development of industrial cluster and regional brands construction.Enterprises may achieve and maintain competitive advantages through making use of geographical advantages and brand operation management.Based on the marketing strategies of ginseng in Tonghua,this article put forward concrete measures of building regional brands with opportunities provided by cluster.