金融危机下我国职业体育的生存契机

About the existence juncture of the professional sport in China during financial crisis

运用文献资料、逻辑分析、实证分析等方法,就金融危机爆发以来对我国职业体育的影响做出分析。此次金融危机对我国职业体育带来的影响和冲击,显示出行业本身的管理和经营中存在过分商业化等许多缺憾与不足。我国的职业体育正处于高速发展时期,加强和规范管理,规范市场运作、拓宽市场,按我国国情和市场化结合的运作方式大胆创新,优化和整合资源配置,寻求具有中国特色的生存之道,不但能减少危机所带来的损失和影响,还能使这次金融危机成为规范和发展我国职业体育市场的重大契机。

This article analyses the influences to our professional sports during financial crisis by using methods of documents,logical study and case analysis.When our professional sports are in the high speed period of developing,we should strengthen management,standardize and expand market in accordance current situation;and find a existence way to meet with the Chinese characteristics with innovation and optimization of resource conformity,so as to not only reduce the losses and impact of financial crisis,but also transform the this crisis to the existence juncture of the professional sports＇ healthy development.