基于概念整合理论的网络新词简洁性特点分析——以PENDULUMCLAN（钟摆族）为例

An Analysis of Brevity of New Words on Internet on the Basis of Concept Integration Theory： ,.Taking the Word PENDULUM CLAN as an Example

看似简洁的网络新词能激发谈话者多个概念的整合，从而帮助谈话双方达成交际目的。通过运用概念整合理论，以“PENDULUMCLAN（钟摆族）”为例，具体分析网络新词的简洁性特点，可以看出：简洁的网络新词能更好的满足网民的交际需求。

Seemly simple new net-words could inspire speakers to integrate some concepts,which consequently helps speakers and hearers to reach the communication aim. Based on the concept integration theory, the paper takes PENDULUM CLAN as an example and analyzes brevity of new net-words. It can be seen that simple new net-words can meet the communication needs of net citizens in a better way.