宁波服装企业打造纯手工奢侈服装品牌的可行性

On the Feasibility for Ningbo Garment Enterprises to Build Handmade Luxury Fashion Brands

根据奢侈品的特征,本文认为借助红帮的手工技艺和"红帮裁缝"的原产地优势,以及红帮丰富的文化内涵,根据中国奢侈品消费市场的发展前景,宁波服装企业打造纯手工奢侈服装品牌是必要且完全可行的。

Based on the characteristics of luxury,this paper affirms the necessity and feasibility for Ningbo garment enterprises to build handmade luxury fashion brands by relying on the Hong Band craftsmanship,the advantages of Hong Band origin and rich cultural connotation of Hong Band according to the developing prospect of China＇s luxury consumption market.