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浅析社会网络对个体创业意向的影响 被引量:1

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摘要 本文认为个体所处的社会网络特征可划分为包括网络规模和网络中心度在内的结构特征,与包括网络关系强度和网络异质性在内的关系特征,并从社会认知的视角,基于创业效能感的中介作用,探讨了个体的社会网络对其创业意向的影响机制。
作者 王莹
出处 《现代商业》 2011年第6期271-272,共2页 Modern Business
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